Thursday, May 22, 2014

My Niche

It's amazing how just clicking on my blog and staring at the page makes me feel like I'm in my happy place. I enjoy writing it a lot. For a while now, though, I have struggled to figure out what exactly I should be writing. Even though, I've been blogging for a year, I still don't think I've found my niche. While trying to find it:

-I have tried to be like other blogs, studying them and making tons of comparisons. I've drawn inspiration from the more successful ones and viewed them as competition, attempting to speak in a voice that makes it sound like I actually have tens of thousands of readers a week. I don't have hundreds of readers a week...

-In order to write what I think people want to read, I have done things I'm just not interested in or good at... like cooking and photographing at the same time. I don't know how food bloggers do it! How is that even safe? The truth is people only want to read things like that when the blogger knows what they're doing...

-I have not wanted to share things that I'm learning professionally. I'm fairly new to business and I'm fairly new to design. I'm learning a lot. And while it might be beneficial for others to hear about the things I've gone through, I've been concerned that it would lower my credibility with my customers for them to know how "new" I am. But of course, everyone knows how new I am just by looking carefully at my Etsy shop and blog archive...

The fact is, I'm at the point where the only thing left to do is what I should have done to begin with: focus on being real. No blog post should feel contrived, and while I may not connect with everybody, what will connect with most people is someone being genuine and original. For me, that means writing about what I'm learning in my business (the reason I started the blog in the first place) and what I'm learning spiritually; my interests, inspirations and the things I know. The people who have similar interests and focuses will stick around. Everyone else will find a different blog to read.

Hopefully, with this mindset, future content will be more fun to read and more fun for me to put out! Sorry it took a year for me to realize it. :)


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